It’s funny how a series can be completely played out, like the last thing in the world you want is another sequel, but you wait long enough and a sequel seems like a fine idea. The idea is fresh again, vibrant. That’s how it is with THE RING franchise. When they made the original sequel—no, that isn’t confusing nomenclature*, not at all—which, after the original movie* made a s#!t-ton of money, was obligatory, it felt forced. It felt like there was no story left to tell, yet they were wringing another film out of it just for the paycheck. At that time, I did not want there to be a THE RING 3, and thankfully there wasn’t. But now? I’m kinda excited to see RINGS. I hope it’s a worthy successor to the original.*
*Remember that THE RING was a remake of the Japanese Horror flick RINGU; surprisingly, it was a superior film to the original—hold on a sec; all these “originals” is gonna get confusing. To clarify, there was the original film, RINGU, then the American remake, THE RING, then the original sequel—let us say the FIRST sequel—so cleverly titled THE RING 2. Now there’s a NEW sequel coming out, called RINGS. We all clear now?
Even if RINGS lays an egg, though, the viral marketing prank that Paramount Studios pulled on some shoppers in New York was a work of genius. Click here to watch Samara come crawling out of a television set after the cursed RING video starts playing. It’s the funniest RING-related thing I’ve seen since Samara played baseball.