We were sent this link from fashion designer Phoebe Heess. It sounds cool, and that is both a pun and an honest appraisal. This fabric, and the shirts that are fashioned from it, are supposed to keep you cool in direct sunlight. This sounds like a case of too-good-to-be-true, but who knows? I couldn’t say, unless they volunteer to send me a sample to wear. I would buy one but they’re kinda pricey. At least I think they are. The price is in euros. How do euros relate to American dollars?
One thing I do like about Ms. Heess and her company is the concern they have for the environment. While admitting that they find it “currently not possible, to source our garments 100% sustainably” and that they “see [themselves] more as a NASA, than as a Greenpeace,” they try to keep their “carbon footprint on a minimum” and state that the company is “trying to design [their] impact as beneficial for nature and humans as possible.” While I don’t think English is the first language of the person who wrote those sentences, I do appreciate their mindset. Good for them. As for the shirts themselves, check them out here. If anybody purchases one, be sure to write in and let us know if it delivers on its promise of being “a solution for everybody who loves wearing black in the summer.”
Very interesting but yeah 69 Euros comes out to about $77. Then again, if it does the job… I wonder if they are screen printable so if you have a week’s worth they won’t all look the same ;)
Good question.