Car Company to Spread Anti-Vampire Propaganda to Millions!

Like my dramatic headline? Yeah. Onwards!

A few days ago Audi’s marketing team shot us an email telling us about their new fancy LED headlights and the big vampire-filled Super Bowl ad promoting them. Awesome right? Well, it would be if it wasn’t for one line in the email – “[the ad] highlights Audi’s LED lights and aims at finally, FINALLY putting an end to the vampire party and to the greater vampire trend in pop culture.  It’s about time, don’t you think?”

Um no, no Audi marketing team. Seeing how we are and we LOVE vampires and love this vampire trend, no we do not want it to end. If it were up to me, vampires would be on our minds ALL the time.

Here’s an early look at the Audi Super Bowl ad:

OK, it’s clever. I’ll give them that. Their marketing team gets props for the idea. I’ll admit it, I like the commercial, it was well done (way better than Ford’s). However, I don’t like that the company is aiming at not just selling cars, but putting an end to the vampire craze completely.

As history has proven, vampires come and go in pop culture. One moment they’re HUGE and everyone is talking about some new vampire book or film, then, the fad passes and we hear nothing about vampires for a couple of years. Eventually it comes back and once again vampires are dominating. It’s the same story every few years. This current vampire craze will end eventually, but as of right now it’s still going strong and people still love vampires. Why try and kill it Audi? Your ad is pretty badass, but why try to kill an entire trend that so many still love? Tsk tsk.

The commercial is sure to be a hit with all the guys watching the game, the guys who have girlfriends that make them watch Twilight. But will this one little ad destroy vampires? Doubtful.

What do you think of Audi’s ad and their hatred for vampires? Do you want the vampire trend to end? To no longer see vampires in pop culture? Let me know in comment below.

– Moonlight

By Moonlight

Moonlight (aka Amanda) loves to write about, read about and learn about everything pertaining to vampires. You will most likely find her huddled over a book of vampire folklore with coffee in hand. Touch her coffee and she may bite you (and not in the fun way).


  1. The ad pissed me off. What most do not realize is sunlight does not kill vampires. That BS was started by the movie Nosferatu to escape copy write infringement even though it didn’t save them it did help destroyed the true mythology of Vampirism by adding to the hollywood BS about Vampires. At least Supernatural has it right. the only way to stop a mythological Vampire who possessed a human body is to decapitate it!

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  5. I thought it was pretty amusing. It’s the first real backlash ad I know of, not just against Twilight (tree climbing) but also True Blood and Vampire Diaries. (Probably not intentional but who knows: the vamps in the ad have the TB second incisor fangs rather than VD’s canine fangs.)

    My favorite vamp-themed ad is the Sonic one.

    More likely than not vampires will recede from the forefront of pop culture, like the time before the Buffy/Blade movies when fascination with vampires was a subcultural thing (goths and a few black metallers) and the biggest franchises were Vampire: The Masquerade and Anne Rice’s Vampire Chronicles.

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  8. …the greater vampire trend in pop culture.
    Most symbolized by “Twilight”, which features vampires who aren’tharmed by sunlight. Oh, the irony… The Audi driver would have been blinded by all the sparkling. >;^)

    The whole “burn up in sunlight” thing is so overdone. Whatever else you might want to say about “Twilight”, at least it doesn’t follow that tired trope. The sparkling skin is arguably even more ridiculous, but at least it hasn’t been flogged to death for almost a century.

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  14. I kind of like it. I realize that the whole burning in the sun thing started with Nosferatu, but I kind of like the idea of vamps burning in the sun. LOL…atleast they didn’t make them sparkle in this add.

    Are you sure they were serious about putting an end to the vampire trend in pop-culture? Prehaps they were just kidding. Either way there I don’t think thier add will end the popularity of vampires.

    1. They sounded serious in their e-mail and press release, and the ad ended with a Twitter hashtag #solongvampires (which was trending on Twitter for only like 5 minutes during the game).

      But yeah, I like the idea of vampires burning in the sun as well. It just seems fitting with them being monsters.

  15. Definately not i am probably the biggest vampire fan there is i actually want to be one of their y would i tuen against it haha..audis need to get right tryin to stop it what is there problem.they got some serious ones going on.

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