Like my dramatic headline? Yeah. Onwards!
A few days ago Audi’s marketing team shot us an email telling us about their new fancy LED headlights and the big vampire-filled Super Bowl ad promoting them. Awesome right? Well, it would be if it wasn’t for one line in the email – “[the ad] highlights Audi’s LED lights and aims at finally, FINALLY putting an end to the vampire party and to the greater vampire trend in pop culture. It’s about time, don’t you think?”
Um no, no Audi marketing team. Seeing how we are Vampires.com and we LOVE vampires and love this vampire trend, no we do not want it to end. If it were up to me, vampires would be on our minds ALL the time.
Here’s an early look at the Audi Super Bowl ad:
OK, it’s clever. I’ll give them that. Their marketing team gets props for the idea. I’ll admit it, I like the commercial, it was well done (way better than Ford’s). However, I don’t like that the company is aiming at not just selling cars, but putting an end to the vampire craze completely.
As history has proven, vampires come and go in pop culture. One moment they’re HUGE and everyone is talking about some new vampire book or film, then, the fad passes and we hear nothing about vampires for a couple of years. Eventually it comes back and once again vampires are dominating. It’s the same story every few years. This current vampire craze will end eventually, but as of right now it’s still going strong and people still love vampires. Why try and kill it Audi? Your ad is pretty badass, but why try to kill an entire trend that so many still love? Tsk tsk.
The commercial is sure to be a hit with all the guys watching the game, the guys who have girlfriends that make them watch Twilight. But will this one little ad destroy vampires? Doubtful.
What do you think of Audi’s ad and their hatred for vampires? Do you want the vampire trend to end? To no longer see vampires in pop culture? Let me know in comment below.