I saw an article online wherein the writer was making a big deal out of the fact that the box office haul for GHOSTBUSTERS: AFTERLIFE this past weekend—$44 million here in the US and over $60 million globally—was less than the opening weekend for the aborted remake a few years back. The author opined, however, that because the new film has a smaller budget, it will likely be counted as successful in spite of this fact. The whole thing may be the most explicit example of the fallacy of the unequal comparison I’ve seen outside of social media political memes.
Some notable information lacking from that article’s prognosticating:
1. The abortive remake did not release during a global pandemic wherein box office profits across the board have yet to return to pre-pandemic levels.
2. This one opened the weekend before Thanksgiving. It is altogether logical to think that many of the people who will go see GHOSTBUSTERS: AFTERLIFE, who have been champing at the proverbial bit to see it for over a year now, will wait, as it’s only a matter of five days after a wait of more than a year, until Thanksgiving to go see the movie. That’s what I personally will be doing, and so will lots of others. For these reasons primarily, the box office haul for this past weekend cannot be measured against the box office results of any opening for any GHOSTBUSTERS movie. As Einstein said, it’s all relative.