Nike and Zombies and Female Empowerment
I support women’s’ rights. Figure I just ought to say that. I support equality. We clear on that? I hope so.
That being said, I wrote last week about the Nike shoe commercial that featured an 80s-style slasher chasing a woman who easily outpaces him. Some people found this commercial objectionable for its depiction of women. That’s stupid. It was a joke, it was poking fun at the old Horror cliché, and the woman came out the clear winner. The objections—sorry not sorry—were stupid. If anything, the ad was a case of female empowerment.
Moving on. Nike also created an ad in the same vein, involving a woman being chased by a zombie. I don’t know if anybody complained about that one. If they did, it’s absurd. If they didn’t, it’s even more absurd. Why object to a lady being chased by, and outrunning, a slasher if you’re not going to object to a woman being chased by and outrunning a zombie? Are zombies more politically correct, for some reason? I mean, it’s a male zombie. Is there really that much of a difference between an undead slasher and a zombie? Sometimes, as with Zombie Jason from the FRIDAY THE 13TH franchise, the two are one and the same.
WAYNE MILLER is the owner and creative director of EVIL CHEEZ PRODUCTIONS, specializing in theatrical performances and haunted attractions. He has written, produced, and directed (and occasionally acted in) over two dozen plays, most of them in the Horror and True Crime genres. He obtained a doctorate in Occult Studies from Miskatonic University and is an active paranormal investigator. Is frequently told he resembles Anton Lavey. And Ming the Merciless.
Denn die totden reiten schnell!