Without a doubt vampires are absolutely huge right now. Everything from books to movies and television is getting bled dry, feeding the hungry fan boys and girls. But this craze doesn’t just have to be used by Hollywood to make some cash, it can also be used for good, which is what the American Red Cross did. The American Red Cross saw the opportunity to help by using the vampire popularity. They teamed up with the CW network to promote a blood drive through the new vampire teen series Vampire Diaries. The campaign’s tag line is “Starve a vampire. Donate blood” and will “take place on more than 230 high school and college campuses around the country,” according to Stephanie Millian, director for biomedical communications at the Red Cross in Washington.
In support of the blood drive, posters featuring the show’s three main actors, Paul Wesley, Nina Dobrev and Ian Somerdale, will be shown throughout participating cities. The Red Cross is also working with CW “to produce a public service announcement that will feature members of the cast,” continued Millian, and they will use the popular Channel One network to promote the blood drive on high school TVs around the country
This is an excellent and fun way to promote a good cause. The Red Cross are also getting their message out to a younger group and helping boost younger donations. Currently the number of age 16-22 donations is only at 25% out of all donators. Hopefully with the advertisements and promotions that number will rise.
This actually isn’t the first time the American Red Cross has used vampires as a marketing tactic, they also promote blood donations at Vampire Con.
With vampires being as loved as they are and vampire shows getting more and more viewers every week this promotion should hopefully go very well and help a lot of people.
So go out and starve a vampire.
Update: The promo video has been released…