I understand that this is all new for all of us. I get that. I get that they’re figuring things out as they go, the same as the rest of us. But the theater owners around my neck of the woods are making decisions that do not, from any angle I turn them to look at them, make any sense.
There were three movies in the theater that I intended to go see: SYNCHRONIC, THE EMPTY MAN, and SPELL. They played for exactly ONE weekend, last weekend. Now all but THE EMPTY MAN have disappeared, replaced by previously-run films. Why the hell would they do that? Why would they not hang on to what little fresh content that is available? If I had to guess, I’d say they’re gambling that those previously-released movies would bring in more people. The original content isn’t packing their auditoriums. Well, guess what—neither are the previous releases, nor will they. No movie is going to pack your houses right now, no matter how big a draw it might be otherwise. TENET proved that. People won’t return en masse to the theaters until the ‘Rona is subdued. In the meantime, wouldn’t it make more sense to reward the small percentage of cinephiles who are still venturing out to the movies by providing them with original films, instead of hoping that the millions who’ve already seen TOY STORY and likely have it at home on DVD will decide they simply must see it on the big screen again? Use your brains, theater owners!